阮先生,你在吃什麼?

中國科技大學 / 視覺傳達設計系
陳宜宜、陳婠、傅鈺淳
越南曾受到法國殖民而又是中國的鄰國,中越兩國有著非常相似的飲食文化,而中華數千年文化的傳統美食也影響著台灣。對於台灣人來說,這段歷史使越南菜成為一種熟悉卻又異國情調的風味。在過去的十年中,隨著越來越多的越南人在台灣工作,越來越多的越南傳統小吃開始營業。但是,大多數台灣人仍然不熟悉越南菜。

Vietnam was once colonized by France and is a neighbor of China. Both China and Vietnam have very similar food cultures, and the traditional cuisine of China ’s thousands of years of culture also affects Taiwan. For Taiwanese, this history makes Vietnamese cuisine a familiar but exotic flavor. In the past ten years, as more and more Vietnamese work in Taiwan, more and more Vietnamese traditional snacks have begun to operate. However, most Taiwanese are still not familiar with Vietnamese cuisine.

阮先生,你在吃什麼? "Mr. Nguyen, what are you eating?"

隨著越來越多的越南人來台工作,越南小吃攤紛紛興起多數台灣人仍然不熟悉越南菜。越南食品品牌,名為阮先生,您在吃什麼? 我們將典型的越南男性阮先生擔任品牌的發言人。
一個新的越南食品品牌, 我們將典型的越南男性阮先生擔任產品的發言人,將越南傳統元素竹編運用在包裝上,斗笠以及畚箕船另類展現越南風味。
As more and more Vietnamese come to work in Taiwan, Vietnamese Rise of food stands. Most Taiwanese are still unfamiliar with Vietnamese cuisine. Vietnamese food brand named Mr. Nguyen, what are you eating? We will use the typical Vietnamese male Mr. Nguyen as the spokesperson for the brand.
A new Vietnamese food brand called . We will feature a typical Vietnamese male Mr. Nguyen as a spokesman for the product. The traditional Vietnamese elements of bamboo are used on the packaging, and the buckets and barges show the Vietnamese flavor.
阮先生有時戴著魚頭,穿著傳統服裝,享受一碗河粉,有時在享受美味小吃後心滿意足地躺下,塑造充滿樂趣和親和力的形象。阮先生形象策略是打破台灣人對越南食品的陌生感。
Mr. Nguyen sometimes wears fish-shaped hoods, traditional costumes, enjoys a bowl of pho, and sometimes lays down contentedly after enjoying delicious snacks, creating an image full of fun and affinity. Mr. Nguyen image strategy is to break the strangeness of Taiwanese people to Vietnamese food.

Designer

中國科技大學 / 視覺傳達設計系
陳宜宜
陳婠
傅鈺淳
FLiPERRHINOSHIELD 犀牛盾techorangevidaorange華山1914文化創意產業園區松山文創園區財團法人新光三越文教基金會富邦藝術基金會臺北藝術表演中心兒童福利聯盟 FLiPERRHINOSHIELD 犀牛盾techorangevidaorange財團法人新光三越文教基金會華山1914文化創意產業園區松山文創園區富邦藝術基金會臺北藝術表演中心兒童福利聯盟

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