Pantoh, or the catered banquet, is an important aspect of Taiwanese culture that perfectly captures Taiwanese warmth, goodness, and hospitality. The team used pantoh dishes as their inspiration to condense traditional family cuisine and warmth into three fonts: Entrée (BING CHING) - , Main (HAO HUEI) and Dessert (YU CHUAN). Together they form a rich feast that brings back everyone’s memories of Taiwan’s culinary culture and also translates this passion into a visual smorgasbord.
The team not only created a clever connection between traditional culture and visual design but also turned the catering part of pantoh into companionship. It is companionship and sharing that gave rise to the culture of warmth, goodness and hospitality represented by pantoh. A “banquet of companionship” is the spirit that the team wishes to promote.