「島香漫漫」是一個台灣原生香料品牌，我們發現台灣山野中有許多獨特、營養價值高且味道豐富的辛香料。我們運用台灣在地原生香料，如 山胡椒、土肉桂、田香草、食茱萸，釀造出具有獨特香料風味的台灣啤酒，藉由啤酒的飲用、香料在味蕾中的蔓延與擴散，讓更多外國人感受台灣在地原生香料的獨特香氣。
Formosa Cheers takes advantage of local Taiwanese herbs such as makao, Taiwan cinnamon, water pepper, and tana to brew a flavorful beer unique to Taiwan. Take a sip of Formosa Cheers and feel the flavors of the herbs coursing through your taste buds. The name arises from our hope that Formosa Cheers will offer more foreigners the opportunity to really experience the unique taste of Taiwanese herbs.
島香漫漫 FORMOSA CHEERS
Year｜2020
Design ｜ 黃微雅 Wei-Ya Huang / 李依靜 Yi-Ching Li / 陳文儒 Wen-Ju Chen
紀麗苗 Li-Miao Chi / 何岱芸 Dai-Yun Ho
Photography ｜ 劉經瑋 Bacon Liu / 陳文儒 Wen-Ju Chen
視覺設計上，以台灣特有保育動物為主題，並將其中兩兩為單位的保育動物，創意視覺結合成為獨特多元的台灣神獸，如 白鼻心+穿山甲、山羌+台灣野豬、山椒魚+呂氏攀蜥、烏鴉鳳蝶+台灣藍雀，不同的神獸，藏身在不同的自然環境之中。我們運用彩券刮刮樂的方式，設計二層瓶標，當消費者拿起啤酒瓶時，就如同在叢林探險一樣，消費者可以拿出身邊的銅板，刮除遮蔽神獸若隱若現的自然環境之後，就能清楚顯現神獸原始的樣貌，以及台灣原生香料之圖像。
The visuals on the packages are indigenous subspecies and we’ve fused two endangered species to create distinct and diverse mythical creatures: the Formosan masked civet + pangolin, Formosan Muntjac + Formosan wild boar, Formosan salamander + Japalura luei, and the common peacock butterfly + Formosan magpie. The different mythical creatures are hidden within various natural environments. Building upon the concept of lottery tickets, the bottle labels are double layered to allow consumers to scratch off with any change they have on hand. Like an explorer in the jungle, consumers can uncover interesting mythical creatures by scratching off the natural fauna, and revealing their curious appearances. The mythical creatures are depicted alongside sketches of indigenous Taiwanese herbs used in the beer.
Design ｜ 黃微雅 Wei-Ya Huang / 李依靜 Yi-Ching Li / 陳文儒 Wen-Ju Chen
紀麗苗 Li-Miao Chi / 何岱芸 Dai-Yun Ho
Photography ｜ 劉經瑋 Bacon Liu / 陳文儒 Wen-Ju Chen
視覺設計上，以台灣特有保育動物為主題，並將其中兩兩為單位的保育動物，創意視覺結合成為獨特多元的台灣神獸，如 白鼻心+穿山甲、山羌+台灣野豬、山椒魚+呂氏攀蜥、烏鴉鳳蝶+台灣藍雀，不同的神獸，藏身在不同的自然環境之中。我們運用彩券刮刮樂的方式，設計二層瓶標，當消費者拿起啤酒瓶時，就如同在叢林探險一樣，消費者可以拿出身邊的銅板，刮除遮蔽神獸若隱若現的自然環境之後，就能清楚顯現神獸原始的樣貌，以及台灣原生香料之圖像。
The visuals on the packages are indigenous subspecies and we’ve fused two endangered species to create distinct and diverse mythical creatures: the Formosan masked civet + pangolin, Formosan Muntjac + Formosan wild boar, Formosan salamander + Japalura luei, and the common peacock butterfly + Formosan magpie. The different mythical creatures are hidden within various natural environments. Building upon the concept of lottery tickets, the bottle labels are double layered to allow consumers to scratch off with any change they have on hand. Like an explorer in the jungle, consumers can uncover interesting mythical creatures by scratching off the natural fauna, and revealing their curious appearances. The mythical creatures are depicted alongside sketches of indigenous Taiwanese herbs used in the beer.
Designer
亞洲大學 / 視覺傳達設計學系
