Urban Devil is a naughty but kinda-hearted little devil. Being able to mess around and pull pranks on people, having booze and devil rock are the reasons that he is attracted to the human world. He likes to pull prank and trick on bad person, however he often screwed it up and failed to do so with his crap lousy devil power.
An individual brand inspiration came from punk rock and friendly devil, allowing it to inject crazy devil life stimulants into this boring city, and have dummy head Urban Devil go on the journey of hardcore alternative rock with you, and bring happiness to our urban life.
Urban Devil（惡本呆魔）一位胡搞瞎搞但心地善良的傻瓜小惡魔，最吸引他來到人類世界的就是搞鬼搗蛋、啤酒和搖滾樂，當然還有惡整比他更壞的人類，但往往弄巧成拙，既使他有半調子的惡魔能力。品牌靈感來至於龐克搖滾樂和友善惡魔，讓苦悶的城市人們注入瘋狂搖滾的生活興奮劑，讓笨笨呆呆的 Urban Devil 帶給大家進入重口味的異色搖滾之旅。
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