下一站,貓!商業不停靠的超萌集資計畫

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「這不是什麼廣告噱頭,它是有志一同的產物,我們想讓大家對這世界刮目相看,同時使眾人意識到他們擁有改變世界的力量。」倫敦地鐵的克拉珀姆公園站最近迎來了滿坑滿谷的嬌客──貓,牠們佔領了各大廣告版位,還給通勤時間一個清爽的視覺感受。

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The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service 公民廣告接管服務,或稱作 CATS,是由 Glimpse 所發起的第一個「用創意改變社會」計畫。大約半年前,他們在 Kickstarter上成功募集到英鎊 23000 元(約台幣 94 萬),如今美夢成真,68 塊車站廣告被喵星人「接管」,讓通勤族能暫時擺脫商業廣告的不斷轟炸。

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The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

這個將「停靠」兩個禮拜的俏皮活動,除了用超萌魅力把上下班的疲勞澈底療癒之外,更重要的是,許多他們找來的「模特兒」都是來自動物救援機構 Battersea Dogs & Cats Home 及 Cats Protection 的流浪貓,此舉使得整個活動變得更有意義,議題的面向也有了擴展。

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

The Citizens Advertising Takeover Service replaced 68 adverts in Clapham Common tube station with pictures of cats. Organisers say they hope the pictures will help people think differently about the world around them. Credit: CatsnotAds.org

Credit: CatsnotAds.org

整體來說,這次的活動僅是驚鴻一瞥,到月底就會暫時畫下句點,不過,相信這樣的創新精神已經感動了不少人了吧!若最近有機會到倫敦,不妨去找這些車站代言人合影一下,或者,也可以將 Glimpse 的官網加入書籤,以便關注未來的創意計畫喔!

The Citizens Advertising Takeover Service

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