Lunar new year is a great event in the whole Chinese culture world. Due to the transformation of the society and the different holidays depending on each lunar year, the customs are simplified and missing.
“Zhèng Yuè Qù” is a brand about lunar new year. We designed a gift set regarding lunar new year traditions, and combined 5 animals which imply luckiness into our key visual design and mascots. Also, we made several products, this allowed people to learn more about interesting customs and its meanings. With “Zhèng Yuè Qù”, you will have a better understanding of Lunar New Year and its deep significance.