眷鄉香

正修科技大學 / 視覺傳達設計系
劉于郡、陳映蓁、曾鈺方、陳文堯
「眷鄉香」意味眷村讓人懷念的家鄉味。現今眷村多已改建或拆除,造成眷村飲食文化沒落,顯現文化保存的重要。透過品牌形象設計將傳統臘肉進行包裝改良,開發出臘肉乾休閒零食、小包裝及伴手禮,賦予臘肉新形象。
視覺以插畫及眷村常見的噴漆質感呈現,運用暖色呈現眷村溫暖的人情味。傳統條裝臘肉以真空包裝保留臘肉的外型;臘肉切片小包裝以眷村房屋做為外型,攤開即可見眷村的年節圍爐場景躍然而生;肉條零食包裝設計為年節鞭炮造型,內藏條狀臘肉乾,開盒時互動感十足,增添無限趣味性;禮盒包裝精裝版以眷村的菜櫥呈現,簡易版本融入眷村紅色大門意象,有年節氣氛亦適合送禮。
「眷鄉香」帶出了眷村文化記憶,期望能傳承這份懷念的好味道,讓文化用另外一種形式保存,也為流逝的眷村歲月帶來新氣象。

Juan Xiang Xiang (literally, Fragrance of Military Dependents' Village) signifies the reminiscent home flavor. Now, most of the military dependents' village have been rebuilt or demolished, resulting in the decline of food culture of the village. Hence, it shows the importance of cultural preservation. Through the brand design of improving the packaging of the traditional cured meat, the author artists develop the cured meat snacks, small packaging and souvenir gifts, attempting to endow the traditional cured meat packaging with a new image.
As the visual expression is concerned, the techniques of illustration and the spray painting are commonly seen in military dependents’ village; the warm colors are used to present the warm human compassion of the village. The traditional cured meat is made with the vacuum packaging in its appearance. However, the packaging is now, in our design, transformed into a small packaging shaped with the typical military dependents' village house. When you spread out this village house packaging, you can immediately see the festival scene popping up from the packaging. The meat snack packaging is designed by the shape of the festival firecrackers. It is quite fun and interactive that, when opening the firecracker shaped package, you can find the strips of dried cured meat inside. The classic version of the gift box packaging is designed as the old village cupboard; the simple version of it is designed with the red door image, and with its festival atmosphere, it can be regarded as the souvenir gift.
Juan Xiang Xiang evokes the cultural memory of this particular village. We hope that the reminiscent flavor, as another form of preserving this culture, can be passed down, and endow the bygone days of the village with a new image.

Designer

正修科技大學 / 視覺傳達設計系
劉于郡
陳映蓁
曾鈺方
陳文堯
FLiPERRHINOSHIELD 犀牛盾techorangevidaorange華山1914文化創意產業園區松山文創園區財團法人新光三越文教基金會富邦藝術基金會臺北藝術表演中心兒童福利聯盟 FLiPERRHINOSHIELD 犀牛盾techorangevidaorange財團法人新光三越文教基金會華山1914文化創意產業園區松山文創園區富邦藝術基金會臺北藝術表演中心兒童福利聯盟

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