Juan Xiang Xiang (literally, Fragrance of Military Dependents' Village) signifies the reminiscent home flavor. Now, most of the military dependents' village have been rebuilt or demolished, resulting in the decline of food culture of the village. Hence, it shows the importance of cultural preservation. Through the brand design of improving the packaging of the traditional cured meat, the author artists develop the cured meat snacks, small packaging and souvenir gifts, attempting to endow the traditional cured meat packaging with a new image.
As the visual expression is concerned, the techniques of illustration and the spray painting are commonly seen in military dependents’ village; the warm colors are used to present the warm human compassion of the village. The traditional cured meat is made with the vacuum packaging in its appearance. However, the packaging is now, in our design, transformed into a small packaging shaped with the typical military dependents' village house. When you spread out this village house packaging, you can immediately see the festival scene popping up from the packaging. The meat snack packaging is designed by the shape of the festival firecrackers. It is quite fun and interactive that, when opening the firecracker shaped package, you can find the strips of dried cured meat inside. The classic version of the gift box packaging is designed as the old village cupboard; the simple version of it is designed with the red door image, and with its festival atmosphere, it can be regarded as the souvenir gift.
Juan Xiang Xiang evokes the cultural memory of this particular village. We hope that the reminiscent flavor, as another form of preserving this culture, can be passed down, and endow the bygone days of the village with a new image.