“Young people must rise up and develop culture!” This is a salute to the spirit of the 1920s and the culture of the time. Today, Taiwanese culture has branched out into all kinds of different fields. The absorption of information from different sources means different meanings and directions can be interpreted. The editing and integration of design conveys the vision of life held by multiple brand creators. Like Dadaocheng in the 1920s, the grassroots development of the Taiwanese identity enabled the outward expansion of culture. As designers who decontextualize design, we should promote free development and the use of design thinking to define our vision and expectations of future generations.
The overall vision takes the vibrant sunrise as the main image, presenting the visual vocabulary of the rising sun, turning this generation into the rising sun. The sunrise not only represents vitality, but also a symbol of hope. Cultural design creates ideals, and we are A starting point.